Case Study: JD Sports

For the past year, we’ve been teaming up with the colossal fashion powerhouse JD Sports to supercharge their YouTube channel. JD knows exactly where their audience is online and they’ve nailed the importance of digital-first advertising

But here’s the catch: their goal isn’t to sell to their audience, it’s to build a community. And we all know what communities hate? Ads in disguise. So, the priority is crystal clear: content comes first JD branding second.